The Four Steps to the Epiphany
8.3 out of 5 stars
Author：StevenGaryBlank
Publisher：Cafepress.com
Subtitle：SuccessfulStrategiesforProductsthatWin
Published：2005-2-1
Page count：275
ISBN：9780976470700
Content Summary
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Catalog
No Catalog
Original Summary
[" 产品解决的是什么问题？顾客是否迫切想解决这些问题？如果是企业级产品，它要解决企业里哪些人的问题？如果是针对大众产品，怎样把产品卖给顾客？第一批销售电话应该打给谁？实现盈利至少要销售多少产品？ () —— 引自第22页 "," 凡尽早地、反复地请客户试用产品的策略必胜；凡闭门造车，不让营销部门和销售部门插手却指望他们推销产品的策略必败。 () —— 引自第8页 "]