The Power of Moments

The Power of Moments

8.9 out of 5 stars






Page count:320


Content Summary

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.


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Original Summary

[" 毋庸赘言,在评判自己的体验时,我们并不会取每分钟感受的平均值,而是容易记起意义重大的时刻:高峰、低谷,以及转折点。 () —— 引自第9页 "," 如果员工们能很好地处理这些突发情况,就能把消费者的消极时刻转化为积极时刻。每一家伟大的服务企业都是补救高手。(位建造定制房屋的企业高管与我们分享了一条从他的消费者满意数据中总结出的心得。他表示,要想实现消费者满意度最大化,完美并不是上策。你可以搞砸两件事情,让消费者把失误告诉你,然后你再不遗余力地加以补救。谢天谢地,他还没有指示他的团队去有意犯错。但是我们能看出来,他确实动过这个心思…) 能够洞察消费者的不满和无助,并果断采取行动予以支持的商业领导,可以轻而易举地从竞争者中脱颖而出。在别人困难之时主动提供帮助,这种做法本身就意义重大,而且能给人满足感。另外,雪中送炭还能为企业带来积极的影响。 () —— 引自章节:第二章 瞬间思维 "]